Quo Beauty
The intention of this project was to redesign a product’s packaging, making it more sustainable. I chose to redesign the package for Quo Beauty’s cotton facial pads, as the slim plastic bags are both unsustainable, and quite difficult to use. I wanted to create something recyclable, and more accessible for the user. I did this project twice, choosing to revisit my first design on the second go around and create a matching package for Quo Beauty’s cotton puffs.
Improving What Worked
After doing some research on the product and getting an idea of some of the things I'd need to consider in this redesign such as different variations of the product, store display requirements, and quantity of text required on the package, I set to work creating an effective design. After a few sessions of prototypes and subsequent tweaking to the sizing and build, I came up with a clean, inviting look for the package, maintaining the colour scheme that the brand already used, to keep the product recognizable.When revisiting the project later on, I wanted to ensure that the second package was easily recognizable as part of the same line of products. I chose to keep the same shape and exterior design style, only changing the proportions and replacing the perforated strip with a flap, to better suit the different product.
A Cohesive Set
Overall, I’m very pleased with how each of these packages turned out. The hexagonal shape is great for stacking on shelves and the clean, bright style is recognizable and suits the brand well. I was later able to revisit the project once again and adjust some things, adding the sleeve for the cotton pads, to make it more resealable, and adding some marketing for within the store. With the updates made, I’m absolutely satisfied with the packages.
