BRANDING, LOGO DESIGN, WEBSITE DESIGN

The Watering Can

A Fresh Brand and Website

The focus of this project was to create a cohesive and effective brand for The Watering Can Flower Market in Niagara on the Lake. The client needed a logo and branding that could effectively represent the unique and unusual personality of the shop, and which could be used for all manner of applications. I was also tasked with redesigning the shop's website, to match the new branding and make it significantly easier to navigate.

Discovering a Personality

After doing some research to learn more about what makes The WateringCan unique, I started sketching as many concepts as I could come up with. Throughout the process and multiple discussions with the client, we narrowed down to a design that we really felt captured the personality of the company, while also being simple enough to be used in many contexts. Once the design was nailed down, I chose colours for the brand that reflected elements of the shop's story, settling on a green, fitting of the shop's plant life and a pink, taken from an iconic display in the shop.
Once the main logo was complete, I expanded the elements out to forma complete brand identity, which could then be translated into a website.

Initial sketches for The Watering Can's new logo

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